What is the primary focus of a broker's duties?

A broker's primary duty is to represent the interests of the client. In the insurance context, brokers act as intermediaries between the client seeking insurance coverage and the insurance providers. Their role is to understand the client's needs and find appropriate insurance solutions that best meet those needs, ensuring that clients receive suitable coverage for their particular situations.

Unlike agents, who may have a responsibility to represent the interests of a specific insurer, brokers operate independently and are obligated to advocate for their clients. This means they must provide impartial advice, carry out thorough market research, and seek out the best available policies from multiple insurers, ultimately ensuring that their clients' interests are prioritized throughout the insurance purchasing process.

By focusing on the client's interests, brokers help clients navigate complex insurance options, which can lead to better-informed decisions regarding coverage choices. This distinct role underscores the importance of the broker's commitment to serve the client and maintain a fiduciary duty toward them.